AXEL.org

Michael Shchogolev

Read This Before Downloading That New App

Last year, the total number of mobile app downloads worldwide was calculated to be 178.1 billion.

And that number is only expected to go up this year, as more and more apps continue to show up on the market and draw our attention.

In fact, with over 5.8 million apps available to download today, you’ve probably had a lot of conversations about that amazing thing you can do on your phone because of a new app.

But have you discussed the safety of those apps you’ve been downloading, and whether or not the data on your phone is still secure?

“Using Apps Safely” might sound like a boring topic—I mean, come on, who cares about that when they’re busy taking a quiz to find out which Disney princess they are—but it’s extremely important for every user to be aware of and informed about the potential dangers of some of the apps on today’s market.

Every new app should pass certain criteria before being downloaded. And there is a huge reason why.

Read This Before Downloading That New App

Apps Cultivate Data

App safety isn’t exactly a new discussion topic, but it’s one that isn’t always taken seriously. Today’s apps are new and exciting and full of promises. You can do practically anything with one—from important things like locking your front door…

…to really important things like proving you’re a true Game of Thrones fan with a Hodor keyboard (really).

But with every app you use, it cultivates more data.

What’s more, mobile marketing is making a bigger appearance because businesses are fully aware of the monetary potential that apps now carry. And this means that the data we cultivate while using our various apps is becoming more and more desirable.

How much data do we cultivate while using apps?

Think about it: We live with our phones connected to our hands; we communicate with friends and coworkers, we answer emails, we track our health, we calculate our caloric input, we shop for clothes, we keep tabs on our bank accounts… we even let our devices memorize our faces.

Just last year, Statista calculated that app users spent 77% of their valuable time on their three most-frequented apps.

Read This Before Downloading That New App

That’s a lot of time spent on apps, and a lot of data created while using them. For marketers, it means a gold mine of monetary potential.

Read This Before Downloading That New App

Using Apps = Making Money

As we open our various apps, make in-app purchases, and tap on one link after another, some companies are tracking our behavior because it gives them a better picture of who we are and what motivates us to click “buy.”

This is why we have to pay attention to the integrity of every app we download. Some companies are sneaky about the data they collect and how they handle the data that they collect. It’s valuable stuff, and there’s a lot of it, so they’ve figured out an easy way to get what they want without you catching on—which is through their apps.

And that, of course, means our data privacy concerns need to extend into the world of apps.

So if we know the potential danger of downloading an untrustworthy app, then why are so many everyday users careless about which ones they download?

I mean, you wouldn’t let just anybody into your house to rifle through your closet, read your mail, browse through your personal journals, and then use that information to make money, right? So why would you allow an app to essentially do the same thing to the data on your phone?

The answer to that is this: the ease and excitement of downloading a new app far outweigh any potential threats that the app might pose.

Because of this, many of us tap the download button without giving a second thought to the app’s safety and then suffer the consequences of having downloaded a “Trojan” app—one that hides a brutal invasion.

Suddenly, we go from operating our phone to holding a data-laden device in our hands that’s being operated by hackers.

But here’s the good news: you can learn to spot a potentially malicious app before it harms you.

And you can feel more confident about the safety of your apps by checking certain things before tapping that download button. It’s easy to enjoy the benefits of some of those amazing apps out there if we just learn how to perceive whether an app is safe or not.

So, before you download anything new, make sure to run that app past a few safety checkpoints to ensure that it upholds data safety practices.

It’s easy to enjoy the benefits of some of those amazing apps out there if we just learn how to perceive whether an app is safe or not.

Read This Before Downloading That New App

4 Checkpoints An App Should Pass Before Downloading

Imagine it’s a Sunday afternoon, it’s raining, everyone you know is too busy for you, and even your dog doesn’t want to look at you. You’re bored—and you want to download that cool new app and figure out all the incredible stuff it does.

If you’re bored out of your mind, you might be tempted to throw caution to the wind and hit “download” without a second thought.

But before you do that, remember that you like your data better when it’s not being exploited—so take a few minutes and double-check to see if that new app can pass these 4 safety checkpoints.

Checkpoint One: The Integrity of the App’s Marketplace

Where is that app coming from? The best route to take when downloading an app is to start from a reputable market source. Read through their privacy policies and whether or not they hold their developers accountable to their strict policies (for example, here are Apple’s developer guidelines and Google’s policy for developers). Reputable marketplaces will have strict privacy policies and guidelines and have a history of expelling violators.

Checkpoint Two: The Reviews

Read the reviews. Are the ratings high, or at least reasonable? Did any reviewers mention that they downloaded the app and were invaded by malware? Or, does every single review seem positive and fake? Some app developers will hire people to leave fake reviews in order to boost their ratings. Take some time to read through a good mix of the app’s reviews and evaluate whether it seems safe or not.

Checkpoint Three:  The Company

Does the company that created the app seem safe and reputable, or does it seem questionable? Go to the company’s website and read about their history, maybe find out about their team, and see if they are a legitimate company and not some clueless app tinkerer trying to throw bad apps into the mix. Trustworthy companies aren’t going to risk their business by putting out a nasty app.

Checkpoint Four: The Privacy Policy

Before ever allowing an app to take up space on your device, take the time (I know it doesn’t sound fun, but trust me, it’s worth it) to read the company’s privacy policy in order to learn exactly WHAT information they plan on acquiring and HOW they plan to use that information.

A lot of untrustworthy apps have questionable policies that fly under the radar because most people don’t want to bother with taking the time to read through its technical lingo. Don’t let this tactic get you—read through the policy and find out whether that app will be accessing data and selling it to third parties or using it in other ways for monetary gain.

Essentially, any new app you’re checking out should come packaged with a privacy policy that you can trust your data with and that is clear and honest about its intentions.

(In fact, if you want to see an example of a solid policy right now, check out the AXEL privacy policy. We’re kind of proud of it.)

Read This Before Downloading That New App

Happy App-ing

There are plenty of bad apps out there that you will want to avoid, but there are also plenty of really awesome apps out there that might actually transform the way you do things in the best possible way.

It’s up to you to be aware of the benefits and dangers of today’s apps and to assess whether the one you’re about to download will protect your private data or put it at risk.

And remember: although there are some app developers out there who want to hack your data with their invasive app, there are also a large number of trustworthy developers out there who know how to combine innovative tools with strong privacy protection.

So don’t worry—you can have fun and do amazing things on your phone while also protecting your data.

California Thinks It’s Fixing Data Privacy. It’s Not.

“Your move,” says the new California Consumer Privacy Act of 2018.

Except, this isn’t a game of chess—picture it more like a million-piece jigsaw puzzle called “Cats Around the World,” and it’s been spread out on your dining room table for the past twenty years and you’re only 40 pieces in.

(Sounds like a party, am I right?)

Here’s the thing: the data privacy law that was signed on Thursday by California’s Gov. Jerry Brown is a new piece of the data privacy jigsaw puzzle that has served as the U.S.’s means to protect its citizens’ privacy. It’s certainly a huge step in terms of improved privacy laws, but it’s not quite clear how it fits into the nation’s “big picture.”

So far, the U.S.’s privacy law game is patchwork and somewhat messy. We have federal laws like The Federal Trade Commission Act (FTC Act), the Health Insurance Portability and Accountability Act (HIPAA), and the Children’s Online Privacy Protection Act (COPPA), which are aimed at specific sectors, and we also have state statutes that are aimed at the rights of individual consumers. However, there is no single principal data protection legislation, which means the currently enacted laws don’t always work together cohesively.

And this adds to one big, confusing jigsaw puzzle with pieces that sometimes overlap and contradict one another.  

Up until now the timeline of such regulations have been slow and piecework. Most of our states are weak in terms of their data protection, with a few states—Florida and Massachusetts, for example—serving as “leaders” in data privacy regulations.

Already this year we’ve seen the EU’s General Data Protection Regulation (GDPR) going into effect, and we’ve also seen (way too many) data breaches in the states. The issue of data privacy is gaining notice throughout our nation and throughout the rest of the world, and now some of us are wondering: what does the future hold in terms of data privacy in the U.S.?

California’s sweeping law seems to be a good step in the right direction, but how does it fit into the rest of the puzzle?

An “Interesting” Piece, To Say The Least

California’s new privacy law will give consumers more control over their data and force data-holding companies to become more accountable and transparent.  The Act establishes the right of California residents to know what personal information about them is being collected and to whom it is being sold, plus the ability to access that information and delete it. Additionally, the Act will establish an opt-in consent for individuals under the age of 16.

It’s coming into effect in the wake of the new EU law that was enforced in May, and although it isn’t as extensive as the GDPR, it’s certainly proving to be a forerunner of U.S. privacy rights. 

However, the Act also had an interesting path—surprisingly, it didn’t face much opposition from major companies despite its fleshed out regulations.

Why not?

Because there was also a ballot measure—the California Consumer Personal Information Disclosure and Sale Initiative—that had been cleared for a vote in California in the fall, which would have proved to be an even greater challenge for companies due to its tighter restrictions and higher fines.

Major companies—like Facebook, Verizon, Uber, and Google, among others—were already lining up against the ballot, and some donated to the Committee to Protect California Jobs in a further effort to oppose it.

Leaders of the Committee to Protect California Jobs said in a statement, “This ballot measure disconnects California. It is unworkable, requiring the Internet and businesses in California to operate differently than the rest of the world…”

In the end, even though enough signatures were collected for the initiative to appear on the ballot, a compromise was reached instead. This resulted in the proponents withdrawing the initiative and the newly approved Consumer Privacy Act entering the world.

So, to sum up the story, the end result basically came about from many of the voters having to choose between “I don’t like this” or “I really don’t like this.”

…Which kind of sounds like the debate you’d have while shopping for the top two hardest bingo games at the store because it’s your great aunt’s birthday and she wants to party.

The “Puzzle” Thus Far: A Quick Data Privacy Timeline

The California Consumer Privacy Act arrives as a new and shiny addition to a slow and dusty timeline of U.S. privacy regulations.

Let’s take a quick peek at a timeline of some of our nation’s data protection laws:

1974 – Family Educational Rights and Privacy Act: restricts disclosure of educational records

1978 – The Right to Financial Privacy Act: restricts disclosure to the government of financial records of banks and financial institutions

1986 – Computer Fraud and Abuse Act: prohibits unauthorized access to obtaining financial information, causing damage, obtaining something of value, or affecting medical records

1986 – Electronic Communications Privacy Act: protects electronic communications during production, transit, and storage, and applies to email, telephone conversations, and data stored electronically

1988 – Video Privacy Protection Act: prohibits videotape sale and rental companies from disclosing data

1994 – Driver’s Privacy Protection Act: restricts states from disclosing state drivers’ license and motor vehicle records

2000 – The Children’s Online Privacy Protection Act: restricts collection of data from children under the age of 13

2003 – Health Insurance Portability and Accountability Act: protects and establishes standards for the electronic exchange and security of health information

Because the U.S. takes a sectoral approach to regulating privacy, many of the current regulations overlap in some areas while providing gaps in other areas.

For example, the Family Educational Rights and Privacy Act (FERPA) generally covers data like student immunization and medical records, but it sometimes conflicts with COPPA, which only protects data for children under the age of 13.

With ever-growing sources of sensitive and valuable data, and the increasing risk of that data being mishandled and exposed, a need for solid privacy regulations is bigger than ever.

But with a sectoral approach to regulations, the result is that maintaining standards of data privacy becomes a confusing and complicated task.

The Big Picture (Hopefully Not Of Cats)

There was a time when the sectoral approach was deemed by many U.S. organizations to be preferable to a more overarching approach like the GDPR: industries could establish a more “individualized” way of regulation that suited their needs, and the hodgepodge of regulations sometimes created gaps that organizations could fall into.

However, now the gaps are smaller and the replacing overlaps make it significantly more difficult and complicated for organizations to appropriately handle their data. The U.S. is still an outlier in its privacy approach, but now it’s starting to get a really bad rap across the globe.

The new California Consumer Privacy Act of 2018 is one more piece to add to the immense jigsaw puzzle that makes up the U.S.’s approach to privacy laws, but it begs important questions: how well will it fit in with already existing regulations, and how much of an influence will it have in future regulations being established?

Ideally, the nation’s future of data privacy laws will be cohesive, clean, and fit together well in a way that thoroughly protects citizens’ data and is adaptable to numerous industries.

California has made a big step towards the future of data privacy—here’s to hoping that only good things will follow.

Looking Ahead: You Own Your Vehicle, But Who Owns Your Vehicle-Generated Data?

If we pause for a moment and think to the future of smart cars, half of us probably start daydreaming of zipping around in sleek flying machines while the other half starts eyeing their plastic model of the Batmobile hanging from the rearview mirror.

But have you ever stopped to think about what’s actually happening with the technological developments of cars? Already we have vehicles with cameras to help you back out of the driveway, touch screens installed into the dash, and the capability of calling your husband to start cooking that pizza before you get home.

We also have connected cars, which have embedded mobile broadband chips and the ability to communicate with other cars in a way that drastically reduces the number of roadside accidents.

And beyond that, we have cars that drive themselves.

As our vehicles are getting smarter, they’re also producing more data. This means your data privacy concerns are not only limited to your personal computer and the apps that your teenage daughter is using—your data privacy concerns now have to do with the car sitting in your driveway that has the capability of generating, recording, and sharing data.

It is projected that there will be over 380 million connected vehicles by 2021.

Your Valuable Data

Cars have evolved beyond basic machinery and are now becoming vehicles of data, capable of sharing where you’re going, how fast you got there, how many people went with you, and what kind of music you listened to.

With sensors and cameras being incorporated into the makeup of vehicles, they can now collect more data than ever before, and this data can be used and analyzed to make more money.

So your vehicle-generated data is the type of information that companies will want to know in order to learn how to better market their products to you, and it’s information that you want to be aware and in charge of.

As the number of data-gathering cars increases, consumers will want to become more aware of what kind of data their car is generating, as well as who keeps that type of private information.

Who Has That Information Now And Who Wants It?

Currently, data-generating vehicles are still in their early years, and it will be a number of years until most vehicles are as up-to-date, so the tug between data ownership is most heavily on the side of the car manufacturers.

But for how long? Who knows.

Without regulation, companies have access to everything within a very large sphere of people’s lives. Think of the amount of data!

And who might be eyeing your vehicle-generated data like a burger fresh off the grill?

Well, really any industry that would gain from learning about a consumer’s driving habits such as speed and regular routes, phone calls, radio or phone usage…even your personal conversations.

For example, this could include radio stations that want to better know what everyone’s listening to. It could include companies who develop car stereo systems and want to know how to cater to their technological-advancing drivers, or insurance companies tracking how many times you use your phone while driving so they can adjust your rates accordingly. It could even include car seat manufacturers who want to do a study on how fast or how carefully most parents drive, and then use that information to design their car seats and market them in a specific way.

Companies like these will want to know things like how you drive, your age, your income, what you buy, or if you have kids. This is the type of information that is pure gold for businesses because it enables them to “know” you and improve the way they market their products to you.

These days, private information is currency, and industries want it for their own gain.

Industries want to make money, and so they want your information.

Suddenly there is yet another massive data mine that consumers need to be aware of as they go about their lives. Just as you would protect your information as you use your phone or computer, now it’s incredibly important to begin thinking about where your vehicle-generated data is going and how you need to protect it.

Today, self-driving cars can generate one gigabyte of data per second, which means just five minutes of driving will produce more data than your iPhone could handle. With this amount of data being gathered, all kinds of business opportunities are arising, and before long the moneymaking data vultures will begin circling above your car.

So the next time you’re driving to work, think about the data that is being generated with every mile, every Bluetooth connection, and every radio station change—those little things we all do without thinking twice. The data your car is generating is valuable and coveted and needs to be secured and protected.

Hack Attack

Worried about your computer getting a virus? Well, what if your car was at risk too?

Yet another source of concern is the safety of your vehicle-generated data from attackers. As vehicle technology continues to evolve, the security of your car desperately needs to adapt with the times. Attackers will move on from mobile phones and laptops to the car sitting in your garage or parked on the street.

Vehicles have become gold mines, and this makes them valuable targets for hackers and malware.

No one with a smart phone or computer wants their device to be targeted for private information and details to be stolen. The same goes for today’s vehicles.

The Cost Of Convenience

Imagine this: your check engine light just turned on and you take it to a mechanic for repairs. Your repairman has access to the data stored on your car and it tells him exactly what’s wrong with it. This would revolutionize the auto-mechanic industry. It expedites the mechanic’s job and therefore saves the consumer money.

But at what cost?

We need to be aware of what we are giving away in the name of convenience.  Are the small perks worth the encroachment of privacy? Are they worth the monetization of your data?

Are they worth the very real possibility of someone analyzing every word of every personal conversation and phone call you’ve ever had in your vehicle, including that one with your spouse after celebrating your anniversary, or that one you had with your daughter after picking her up from school?

A Step In The Right Direction

In a recent proposal by a California senator, the contest between vehicle data ownership was confronted and a new bill was unveiled that would allow vehicle owners to see their car’s data and decide whether or not they wanted to share it.

This is an encouraging step in the right direction. But so much more is needed.

As consumers we need to be aware of what is happening in the ever-changing world around us. We need to be realistic in terms of how the marketplace views our data and us: money.

Protecting Your Data

It is our responsibility to hold both the automobile industry and lawmakers accountable for the protection of our rights. We need to mandate transparency from our automakers and require advancements in security and privacy. Additionally, we need to stay current with the knowledge of our rights and our legal protection as new bills are put into place.

The vehicle industry has previously had practically nothing to do with technology and little-to-no need for the security of such. Having no prior experience in this field, automakers need to begin bringing in software analysts, networking engineers, and data scientists to begin shaping the security and privacy we as consumers need.

But we also need consumers to be aware of what is going on.

We need to be aware that our vehicles are becoming data-generating machines on wheels, we need to be aware of what we are sacrificing in the name of comfortable convenience, and we need to be aware of the steps we need to take in order to protect ourselves.

A Team Communication App That’s the First of Its Kind

**This is part of our series highlighting startups who share our mission of trying to make people’s lives just a little easier**

Sometimes texting your boss is hard…but now, there’s an app for that.

In fact, now there’s an app that lets you access your schedule, switch shifts with your coworker, and stay updated at work so you always know what to say to your best customer.

Crew is a team communication app that enables companies to communicate freely and easily with employees. No longer do restaurant managers have to communicate separately with Front of House staff and line cooks, nor do retail employees have to text three different people about switching shifts. Now there is an easier way for all staff to see new schedules, switch shifts, communicate, and share important information.

This is an app that will transform the way your company functions on a daily level.

Forbes calls it an app that “helps to improve communications and saves time.”

Why does the world need an app for improving team communication?

Think about the number of people working at a local French restaurant: you’ve got the head chefs, the pastry chefs, the line cooks, the sous-chef, the servers, the hostesses, the bakers, and the dish crew.

That’s a lot of people in one restaurant whose knowledge of the ins and outs is what keeps the restaurant running daily.

And according to the National Restaurant Association there are over one million restaurants in the United States today.

So Here’s The Problem

There is a constant flow of information coming and going, widening the window for mistakes in communication and making it increasingly difficult for all staff to be up-to-date on the same level.

Schedules vary, which means shifts need to change; menus change seasonally and on some days, an ingredient might run out which means two of the signature dishes need to be altered and the head chef needs a few minutes to nurse his disappointment; someone might go home sick, or there might be an impromptu meeting because the truffle oil keeps being used by the pastry chef for his experimental croque-monsieurs.

The list could go on and on, and the potential for miscommunication increases. Plus, tempers start to rise when French cheese sandwiches are on the line.

There is an ever-widening window for mistakes in communication.

It’s not just a problem for busy restaurants—it’s a problem that arises for any company whose staff doesn’t have an employee email to easily connect with their team. This includes a wide range of industries, such as retail, healthcare, pharmacy, hospitality, travel, repair services, and construction.

The Crew app makes it possible for all employees on every level to receive updates, communicate with any team member, and share photos or documents.

Healthy and effective communication is vital to the success of any business. As industries change and consumer needs change, businesses have to maintain a level of agility that allows companies to adapt and change too.

And one of the most important and basic areas where success begins is with communication. Only when every employee is on the same page can the team function smoothly and achieve success.

With a team communication app like Crew, companies have an opportunity to improve their methods of informing, scheduling, updating, planning, and training. It’s a real game changer for millions of businesses.

About Crew

Founded in 2015 by Danny Leffel and Broc Miramontes, Crew is a communication app designed to enhance and simplify internal communication so that businesses can function smoothly every day.

It’s a free and easy-to-use app that creates one centralized location for all information and all team members, right on their device.

Crew is different from most collaboration software that caters only to the needs of office workers. It’s the first of its kind to solve the needs of millions of workers across many industries that don’t have access to an effective communication service.

Seven Ways Crew Can Help Your Team

There are many special features on the app that can keep your team running smoothly every day, no matter what.

1. Easy Messaging

Employees no longer have to dig around for the correct phone number to text—instead they can use the app to ask the head chef a question about the menu or find someone to cover a shift.

2. Customizable Schedules

Each new schedule can be updated or created within the app and shared with everyone. There’s no need to jump on a computer or wrestle with the printer that keeps running out of ink. Plus, there’s the added feature of pick-ups and approvals.

3. A Simple Way to Switch & Cover Shifts

Sometimes finding someone to cover a shift becomes a huge and stressful hassle. With the Crew app, messaging coworkers and updating the schedule is simple and easy to do.

4. Read Receipts

When workplaces are busy, it’s often easy to see a message but forget to reply or run out of time. Instead of getting stressed out wondering if your message was seen, users get a read receipt every time a message is opened.

5. Unlimited Photos and Videos

Whether it’s a photo of a new product or a short training video, it’s easy to send and receive files from the Crew app.

6. Works With Any Smartphone

Don’t worry; you don’t have to make every employee get the same phone. The Crew app is usable on all iOS and Android devices. You can even access it on the web if you don’t have your phone nearby!

7. Notifications To Stay Updated

Team leads can rely on Crew’s notifications to update the entire team on high-priority information.

“Thousands of teams across every industry are using Crew to help their businesses run more smoothly…”

Internal communication for any business within any industry is often a source of problems, and for businesses whose employees don’t have access to an on-the-job communication platform, it makes daily tasks much more complicated and stressful than they need to be.

With the Crew app, businesses have a free and easy platform for sharing important information that is vital to the health and success of both team and business.

This is an app that’s changing the way we do business while making lives simpler at the same time.

You’ll Never Want to Stop Traveling After Learning About This Startup

**This is part of our series highlighting startups who share our mission of trying to make people’s lives just a little easier**

It’s the post-holiday season and a lot of us are probably still slogging back to work and struggling to return to a regular day-to-day schedule.  Many of us have been traveling to see family, to escape the weather, or to take advantage of accrued holiday hours to spend a few days near the beach.

I bet some of you are wishing you could go BACK to that wonderful, far-away place, but I bet most of you are glad you don’t have to endure those long airport lines, gas station bathroom stops, or that awkward moment when security pulls you aside and has to check your socks (true story).

Because the truth of the matter is that within the travel industry, there is a lot of room for improvements. And even more specifically, there is a lot of room for enhanced customer experience within the hotel industry.

This is where Arrivedo comes in—a startup that is revolutionizing the way people travel and experience hotels. If you’ve ever had an unpleasant experience while traveling because of stress, boredom, or lack of information, then you’ll want to check this company out.

See it’s hard enough having to get up at 4 AM and drive all the way to your destination, so when you have to deal with strange beds, new faces, and that cracked wheel on your suitcase making a horrendous noise across the pavement….you end up wishing you had just stayed home in your PJ’s with your cat.

Why Arrivedo? Because a better hotel experience can transform the way you travel.

Approximately 35% of American families had plans to take a trip during 2017, with 30% of those families saying they planned on taking three or more trips. That’s a lot of people stopping in completely unfamiliar towns and sleeping in hotels with unfamiliar faces—which, in the end, makes for a lot of moments of travel discomfort.

Imagine the difference between staying at a hotel in a city where you’re pretty sure the only breakfast restaurant is McDonald’s, versus staying at your best friend’s house where she recommends her top five favorite coffee shops that you can visit for a fresh cinnamon roll and locally roasted coffee.

See the difference? One option involves frustrated Google searches on your phone while the other involves a moment of pure bliss as you take a bite of warm and cinnamon-y bread. It’s the difference between being a stranger and feeling like a “local” that really makes or breaks your travel experience.

This is the current problem for the hotel industry: making guests feel at home when, in reality, they’re far away from home.

It’s a problem that hotels are forever trying to remedy, and a competition that hotels have recently been losing with the rise of popularity in the Airbnb business.

Airbnb boasts a “local experience” because instead of a corporate building with busy employees, you’re staying in the home of a city local who can give you a personal tour of the area.

Hotels have been taking a big hit as more and more travelers are opting for an Airbnb instead in order to get that personalized, “at home” experience. A study conducted in 2015 showed that the lodging industry of New York had a negative impact of $2.1 billion because of the impact of Airbnb, and further showed $450 million of loss in direct revenues for hotels due to Airbnb annually.

But since the rise of Airbnb, Arrivedo has been launching an attack to better the name of the hotel industry and improve the way that travelers search, book, and enjoy their stay.

Get to Know Arrivedo

Arrivedo is a technological startup company with the goal of producing one “Neighborhood Guide” per hotel in the world. It was dreamed up by one of its co-founders, Alonso Franco, who wanted to create a way for hotels to connect with travelers in a way that focused on the communication and hospitality of a local. The company is composed of a dozen entrepreneurs who combine their strengths and skills to tackle the problems that are confronting the hotel industry. Their website serves as a platform to connect travelers to hotels—no matter where the traveler’s destination is.

Not only can you connect with hotels, but you can access a mine of information about the area you’re visiting. A hotel’s Neighborhood Guide can set you up for endless hours spent roaming the city or venturing into lesser-known spots. You get all the experiences of a local, all in one place.

The Neighborhood Guide

So what’s a Neighborhood Guide, and what role does it play in Arrivedo’s mission?

For every hotel in the world, Arrivedo plans on crafting a local guide that highlights restaurants, activities, maps, helpful tips, and city events within the hotel’s area—a “neighborhood” guide, because it enables travelers to get to know the neighborhood where they are staying. It gives visitors vital information that they would normally get if they were, say, staying at their grandma’s.

Where does this local knowledge come from?

Arrivedo’s team of writers collaborates with each hotel to include the best local events and information for a Neighborhood Guide.

In essence, travelers get to experience local cultures and have that “at home” vibe even when they are away. No longer do they have to feel like strangers at a hotel surrounded by unknown people and places, but instead, they can form meaningful connections as they travel.

Travel Like a Local

So maybe you’re taking a trip to Los Angeles, California and you don’t have any friends or family staying there but still want to get that “local” experience. Sometimes it’s hard to walk into establishments and get that information because it’s not always easy to immediately connect with strangers and, even then, sometimes you get the wrong directions or important details are miscommunicated.

Arrivedo presents a solution to that problem in the way that their Neighborhood Guides are made available so that travelers can be connected to their hotels and set up from the start for successfully living like a local. You can access clearly-written maps, extensive lists of the top places to grab coffee or a slice of pizza, find recommendations for the best night-life spots, and be in-the-know for important local celebrations or events.

How it Works

1. If you know your destination, go to Arrivedo’s website and type the name of the city into the search bar. This will pull up results for different hotels, bed-and-breakfasts, and hostels in the area.

2. Click on a hotel and check out its Neighborhood Guide. It will list places to visit and things to do that are nearby, as well as offer helpful tips about traveling within the city.

3. If you’re ready to book a room, all you have to do is click on the hotel name! You’ll be taken to a different page specifically for booking.

Arrivedo is a platform for all the information you need to transform your travels.

The desire of Arrivedo’s creators is to bridge the gap between “traveler” and “local,” and provide a unique platform to revolutionize the way we travel.

This is a startup company that we’ll want to keep an eye on over the next few years. With their team of writers reaching out to hotels across the world, perhaps soon our unpleasant travel experiences will be nothing more than faded memories.

And I bet that even though the holidays just ended, some of you are already itching to plan a weekend getaway, leave your cat, and explore a new place with the help of a Neighborhood Guide.