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August 21, 2019

Why Data Breaches are so Damaging and how the Law has Failed Consumers

Very few times in history have a group of people sat down with the purpose of writing a set of new laws to improve society. Instead, what usually happens is that laws are written to solve specific problems. This leads to a litany of laws piling up over the decades. While it could always be debated how effective a particular law might be at accomplishing its goal, the rapid pace of technological advancement over the past 20 years – especially as compared to the pace of the lawmaking process – has introduced new challenges as laws become quickly outdated, sometimes even by the time they take effect.

The results of this are acutely apparent in the cross-section between the fields of cybersecurity and consumer protection, namely data breaches.

The magnanimity of consumer protection laws in the United States were written for a society concerned with immediate product safety and compensation for resulting injuries, not for the nebulous and incalculable injuries that may be sustained by potential millions when private records are exposed.

Why are data breaches so damaging?

The unique problem of data breaches stems from the fact that the breach of privacy carries in of itself no specific harm. Instead, it is the later misuse of information that has been breached that may lead to ensuing harm. However, with data breaches occurring on a near-daily basis, the causality of specific financial or reputational damage is nigh impossible to link to a single breach causally; with our laws written around the concept of calculable damages being the source of justified remuneration, we are left constantly and increasingly victimized but unable to seek just compensation.

Some would argue that even more problematic is the irreparable nature of many of the most severe data breaches. Once a name and social security number are leaked, that identity is permanently and irreversibly at risk for being used fraudulently. While one could always apply for a new social security number, the Social Security Administration is extremely reluctant to issue new identities, and while that is a debate for another time, it goes to show just how difficult it can be to recover from a breach. Victims are permanently marred and at increased risk for future injuries resulting from a single breach, no matter how much time has passed.

Because of the damage resulting from a data breach being so far removed temporally and causally from the actual breach itself, adequate compensation is rarely won, if it is even sought. Was it the Equifax breach, the MoviePass breach, or one of the innumerable other breaches this year that resulted in your identity being stolen and used to take out fraudulent loans a decade from now?

Moreover, even if you should find that it was MoviePass’ negligence that leads to your identity being stolen, what compensation can you seek from a company that has been defunct for years? Our laws were not written to address these issues adequately. Our legal system often does not ponder questions of uncertainty and possibility, and that’s the perfect summary of what victims face in the aftermath of a breach; uncertainty and possibilities.

For all the uncertainty victims face, the solutions going forward as a country are equally opaque.

It would be easy to write some draconian law to punish companies for exposing private data, but as is often the case, that could have unintended consequences, such as pushing data overseas where even looser security and weaker privacy laws may exacerbate the problem. Instead, it’s going to take a significant shift in our collective-consciousness over how data is handled.

Laws written for managing telecommunications and transmissions in that era are being used to handle complex cybersecurity and data privacy cases.

This can’t come just from one party though; companies need to seriously consider what data they need to collect, and what information needs to be retained on a long-term basis. Consumers have to take ownership of their data and demand a higher quality of service from corporations and governments over how their data is collected and used.

As a whole, we must recognize the value of data, and the dangers we expose ourselves to by collecting it (and why it might even be best to not collect data at all in many circumstances).

Just like holding valuables such as gold and art entails a security risk, so too does data. If people started treating data like the digital gold it really is, maybe then we could all come together to work out a solution.

But until then, I’ll be keeping my data to myself.

Filed Under: Culture, Cybersecurity, Legal Tagged With: data, data breach, data breaches, data collecting, data collection, data custody, data mining, data privacy, data protection, data security, law, lawyer, legal, legal tech, online privacy, Privacy, private

August 19, 2019

Projects We Love: PrivacyWall

This is part of our series highlighting startups who share our mission of trying to bring data privacy back to users.

You’ve had a rough week, maybe it’s a relationship or health problem, but either way, you’re feeling down. Fortunately, your family is there for you, and reach out to console you through a few private messages on social media.

Mom: “I know it’s expensive, I’m sorry your health care doesn’t cover it, we’ll do what we can to help you pay.”

Dad: “Don’t worry sport, she’s just going through a phase, I’m sure you guys will work through it.”

Friend: “Hey man, let’s meet up for a drink this weekend, cheer up!”

After reading your messages, you lay down in bed to rest and start scrolling through social media to pass the time until you fall asleep, and you’re astounded by what you find.

Ads.

But not just the usual ads for food, or some new tech gadget.

“Lower your healthcare costs now! Save 20% off market rate plans!”

“Relationship trouble? Local family counseling is available!”

“Cheapest beer in town, and half-price shots on Fridays!”

Maybe it’s just coincidence, or maybe every single thing you say or do online is being tracked and sold to advertisers… That “free” social media website has to make money somehow.

And that’s where PrivacyWall comes in- a startup that is returning data privacy and security to users. By blocking unwanted data collection by everyone from Facebook to Google, PrivacyWall puts you back in the driver’s seat.

Why PrivacyWall?

Every website you visit, every search you type in, every message you send and photo you post, it’s all tracked, recorded, and monitored. PrivacyWall is the “off” switch we’ve been waiting for.

By blocking over 3,000+ trackers from many of the largest tech companies in the world you can once again browse the internet without fear of being tracked like the target of a CIA investigation. We expect privacy in our homes, and we should get the same treatment on the internet.

PrivacyWall even blocks Facebook Connect from building a shadow profile of your online activity when you are not on Facebook. If you didn’t know, that convenient “log-in with Facebook” turns that account you just signed up for into another data collection point for Facebook to build a profile on you.

If you didn’t know that, you aren’t alone. And that’s exactly why PrivacyWall blocks threats you don’t even know about yet. Because you shouldn’t have to become a security expert and worry about your private information being leaked just because you used Facebook to sign-up for a food delivery app, or a dating site, or anything.

You deserve privacy, and PrivacyWall is a step towards a more private world.

Filed Under: Startups, Tech Tagged With: data breach, data collecting, data harvesting, data mining, data privacy, data protection, facebook, google, online privacy, Privacy, private, startup, startups, technology

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