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How Technology Changed Business (And What That Means for the Future of the Industry)

What comes to mind when you think of the word “business?” Many people will think of stereotypical corporate activities, like signing documents, sitting in cubicles, or swimming in a sea of never-ending black and blue suits. While all three of these things still permeate throughout the business world, all three are also becoming less popular. Think about it: Physically signing documents is a rarity; many businesses use e-signatures today. Cubicles are being phased out in favor of remote work. And instead of fancy suits, we’re seeing our coworkers in more casual clothes (if we even see them in the office at all).

Business is changing. Of course, this shouldn’t come as a surprise. After all, every industry changes with time. But business is different. In order to survive, businesses have to evolve constantly and embrace new technologies that give them an edge over the competition. If they don’t, they’ll be left in the dust by smarter, more modern companies. Because of this, businesses have often been the first to widely adopt and implement innovative technology. But they aren’t just using technology to complement their existing practices; tech is now the backbone of every facet of business. Ultimately, the industry’s willingness to try new technology has helped usher in the digital era that we live in today. Technology hasn’t just helped business; it has evolved business from the ground up.

How Tech Changed Communications

It’s easy to forget, but just a few decades ago, business communication was radically different than it is today. Before the Internet, businesses relied on physical papers and snail mail to communicate. Internally, businesses needed a dedicated mail worker who transferred documents from one employee to another. For team-wide updates, papers had to be posted on a bulletin board to be seen. For external communications, businesses could use telephones to communicate, but if they needed to send a document, they had to rely on mail services. While, individually, none of these tasks are particularly burdensome, that lost time lost adds up. Mail could take a few hours to organize, international shipping could last weeks, and office telephones only worked when employees were at their desks. Before the Internet, businesses tried their best to maximize efficiency, but without modern technology, communications could be painfully slow.

Needless to say, communications at top businesses aren’t like this anymore. The turning point for businesses was the invention of email. All of a sudden, employees could communicate with each other immediately, and even attach documents digitally. As soon as email adoption became widespread in business, the business tech floodgates opened. Today, business software like Slack and Microsoft Teams allows coworkers to communicate instantaneously.

However, this tech isn’t without drawbacks. Because of how easy it is to communicate with coworkers, many employees feel like they can’t escape the office. After all, today’s smartphones can easily handle emails and video calls, ensuring that the office will always be able to contact us, no matter where we are. To that point, many businesses even require workers to respond to emails on weekends and vacations. Ultimately, business communication has become so fast and simple that many workers have trouble escaping the constant connection of their workplace.

How Tech Helps Reach Customers

One of the most difficult aspects of running a business is consistently finding new customers. Regulars are great, but in order for a business to truly thrive, it needs a plan to find and convert leads into customers. Before the Internet, this process was relatively simple. Word-of-mouth, networking, and the occasional newspaper ad were the only ways businesses could seek out new customers. Of these three, word-of-mouth was the most important, as businesses lived and died based on their reputation. Before modern technology, reaching new customers wasn’t all that costly. After all, positive word-of-mouth is just about the one thing a business can’t buy.

Today, word-of-mouth is still one of the most important parts of finding new customers, especially for small businesses. The difference, however, is that there are now dozens of ways for businesses to generate that word-of-mouth. Today, the most popular way is utilizing Facebook advertisements. A full 66% of all small business owners in the United States used Facebook to advertise their business[1]. Ultimately, very few businesses can thrive without the help of the modern Internet. Think about it: If your business has no website, no social media presence, and isn’t listed on Yelp or Google Maps, your business might as well not exist. While finding new customers is much more complex today, the multitude of ways to find new leads helps level the playing field between businesses. Now, your business doesn’t need a century-long reputation in order to succeed; it just needs high-quality digital marketing.

The Rise of Data Analysis

Many business owners may not even be aware of this, but every business uses data analysis to some degree. Simply put, data analysis is the inspection of data about a business and its customers, and making inferences based on that data. One common example is when a coffee shop increases its staffing during the morning rush. The owner knew from previous data that mornings were busier, and then decided to increase staffing to alleviate the rush. For businesses, the simple formula is to collect data, identify patterns in that data, then make predictions based on those patterns[2]. Even before modern technology, businesses regularly used data analysis to increase productivity and minimize downtime.

So, what’s different about data analysis today? Well, we’re usually not the ones doing it anymore. These days, most high-level data analysis is being done by computers. This makes sense, as computers are able to identify patterns in data much more accurately and quickly than humans. Additionally, data analysis isn’t just used for simple things like managing employee scheduling or choosing what items to stock. For the most successful businesses, data analysis is used in every area of business. From customer acquisition and targeted campaigns to new item development and supply chain management, data analysis helps businesses maximize their efficiency[3]. 

So, What’s Next?

After looking at all the ways technology has evolved business practices, one thing is for sure: Businesses are not done changing. Simply put, if there’s a way for businesses to increase their revenue, it will be utilized. And the fact is, businesses are becoming more and more reliant on computers and technology than ever before. Things like employee scheduling and data analysis, previously done by workers, are now done by computers. And, frankly, this trend is unlikely to reverse any time soon. Now, this doesn’t mean computers will be the ones running businesses in a few years. But let’s face it: They are already making many of the big decisions at businesses across the world. 

Ultimately, technology makes businesses more efficient. Unfortunately, as businesses rely more on technology, this also means they rely less on workers. Positions including warehouse jobs, customer service, and banking services are slowly being overtaken by technology[4]. It’s a sad reality, but businesses can simply be more successful with unpaid bots, rather than salaried employees. Again, technology is unlikely to replace human workers en masse any time soon. But as technology becomes more and more advanced, the most successful businesses will rely on tech more than ever before.

About AXEL

Technology is useful in every facet of business, but particularly in the area of cybersecurity. Cybercrime poses a threat to businesses big and small, highlighting the need for affordable cybersecurity solutions. That’s why we created AXEL Go. AXEL Go uses military-grade encryption, blockchain technology, and decentralized servers to ensure it’s the most secure file transfer software on the market. Whether you need to transfer large files or send files online, AXEL Go is the best cloud storage solution. If you’re ready to try the most secure file-sharing app for PC and mobile devices, download AXEL Go for free here.

[1] “Leading Social Media Networks Used by Small Businesses to Advertise in the United States in 2021.” Statista, November 18, 2021. https://www.statista.com/statistics/208971/effective-social-media-marketing-tools-for-small-us-businesses/

[2] “Why Data Analytics Is Critical for Small Businesses.” AirSlate, August 17, 2021. https://blog.airslate.com/why-data-analytics-is-critical-for-small-businesses/

[3] Mills, Terence. “Council Post: Five Benefits of Big Data Analytics and How Companies Can Get Started.” Forbes. Forbes Magazine, December 10, 2021. https://www.forbes.com/sites/forbestechcouncil/2019/11/06/five-benefits-of-big-data-analytics-and-how-companies-can-get-started/?sh=48b2320117e4
[4] “Council Post: Tech Experts Predict 13 Jobs That Will Be Automated by 2030.” Forbes. Forbes Magazine, December 10, 2021. https://www.forbes.com/sites/forbestechcouncil/2019/03/01/tech-experts-predict-13-jobs-that-will-be-automated-by-2030/?sh=3fc53ffb22bf

Small Business Tech Trends of 2022

When you think of small businesses, you may think of classic mom-and-pop, Main Street stores with just a few employees, and even fewer expenditures. Even TV and movies love to paint small businesses as old-fashioned shops with carefree owners who spend their time lounging and chatting up regulars. While this rosy picture may be accurate for a few small business owners, for the vast majority, this couldn’t be further from the truth.

Small businesses and their owners face unique, difficult challenges that have no clear solution. This was especially clear when the COVID-19 pandemic began to rage in early 2020. While big businesses had the technological infrastructure to weather the storm, many small businesses simply couldn’t survive, through no fault of their own. For the businesses whose doors didn’t shutter in the early months of the pandemic, they soon found that innovation was the only way they could survive. From Zoom meetings to online ordering, COVID-19 forced small businesses to evolve. And even as the pandemic reaches its two-year anniversary, these involuntary changes aren’t leaving any time soon. As the country (and the world) continue to live with the pandemic, more small businesses are beginning to utilize these new technology trends to survive in this new normal.

Automation and Artificial Intelligence

When it comes to saving time, there is no better tool for small businesses than automation. Automation can complete many of the small, minute tasks that add up. Things like welcome emails, communications with leads, and inventory management can all be automized, allowing more time for business owners to focus on profit-driven tasks. Best of all, there are useful automation software for nearly every facet of business. Spending a lot of time setting up meetings? Try out Calendly, a useful tool that minimizes the time-consuming back-and-forth of arranging appointments. Want to set your social media posts weeks in advance? Try Hootsuite or Sprout, two programs that can post to your company’s social pages automatically. More and more small businesses are utilizing tools like these to cut down time spent on tasks that don’t affect the bottom line.

This increased adoption of tech shouldn’t come as a surprise. After all, small businesses that extensively utilize digital tools earn twice as much revenue per employee than businesses that don’t[1]. It’s simple: When businesses let technology handle small, everyday tasks, they become more successful. However, this doesn’t mean that once a business automizes some things, it’ll magically increase profits. Small businesses have to constantly be on the lookout for programs that give them an advantage over their big-business competitors. One of these programs is quickly growing in popularity, and could even be considered an evolution of automation: Artificial Intelligence (AI).

One of the most popular AI programs for small businesses is chatbots. With these bots, businesses can communicate with web visitors and determine if they need help automatically. More uses include creating marketing content and streamlining inventory management[2]. Although similar to automation, AI goes one step further: It can analyze data and make logical decisions for your specific situation. From resume scanners to employee schedulers, Artificial Intelligence is becoming more useful (and more affordable) for small businesses that seek to prioritize their efficiency.

Digital Advertising is Changing

For the past decade, there has been a single, dominant platform in the social media advertising business: Facebook. It has long been known that advertisements are the lifeblood of the world’s most popular social media site. In fact, Facebook makes a whopping 98% of its revenue from ads[3]. Because of its unending data collection, Facebook can target ads at the micro-level, allowing them to charge advertisers even more. However, extensive data collection and ad-supported social media aren’t exclusive to Facebook anymore. While the company is still making a gaudy amount of money from ads, cracks are beginning to show.

One thing is certain: Facebook is getting older. Now, if your business’s target demographic is 45+, you won’t have much of a problem. But if your business is targeting the coveted 18 to 34 demographic, you may need a more complex marketing strategy. That’s because young people simply don’t use Facebook as much as they used to. In 2016, 60% of teens used Facebook at least once a month. In 2021, that number dropped to 27%[4]. Apps like Snapchat, Instagram, especially TikTok are simply more popular with young people, creating the need for multi-front digital marketing strategies.

Software Integration

The great thing about tech is that there are a virtually infinite number of programs that can help increase efficiency and revenue at small businesses. The bad thing is that, sometimes, too many programs can cause diminishing returns. After all, if you’re uploading data to a dozen different software programs every day, are you really saving time? Additionally, if you’re uploading the same data, over and over again, there’s a higher likelihood of data errors as well. That’s why small business owners have begun to embrace software integration. With integration, not only does software help you complete tasks, but it also communicates with your other software programs. Uploading information from a new lead? With software integration, you can simply add the information once, and it’ll be available on all your integrated programs. Employees need to communicate in order to get work done efficiently. Why can’t software do it too?

While the dream of completely seamless integrated software isn’t quite here yet, there are a number of programs tailored for small businesses that are incredibly convenient. Software like Quickbooks and Xero integrate accounting, expenses, and even employee scheduling. With these tools, small business owners are realizing just how much time, money, and effort they can save by utilizing software integration. 

Cybersecurity Risks

By now, you’ve almost certainly heard the risks of having poor cybersecurity infrastructure. Without protection, small businesses put themselves, their data, and their customers at risk every day. Thankfully, more and more small businesses have realized this risk, and have taken steps to minimize their chances of a catastrophic data breach. In fact, over half of small and medium-sized businesses now have a cybersecurity plan in place[5]. And as cybersecurity programs continue to become more available and affordable, this number is certain to rise in the coming years. While cybersecurity risks are, of course, ever-present, the rising popularity of cybersecurity solutions among small businesses is incredibly promising. Cybercrime risks are unlikely to completely disappear any time soon, but if more and more businesses begin to prioritize cybersecurity, nefarious cybercriminals will have to work harder to wreak their havoc.

Unfortunately, reality isn’t that rosy, at least not yet. While some small businesses have finally taken action to protect their cybersecurity, for many businesses, there’s still work to do. Only 9% of small businesses have cyber liability insurance. Therefore, it’s no surprise that 83% of small and medium-sized businesses are not prepared for the financial consequences of a cyberattack[5]. Ultimately, many small businesses have not reached true cybersecurity protection. While it’s great to see more small businesses finally begin to take cybercrime seriously, there’s still a long way to go. And while companies that have invested in cybersecurity can do business with peace of mind, those that haven’t will be at risk every single day.

About AXEL

No matter what industry your business is in, cybercrime poses a very real threat. At AXEL, we want to help you keep yourself (and your customers) safe from the threats of ransomware and data breaches. That’s why we created AXEL Go. AXEL Go uses military-grade encryption, blockchain technology, and decentralized servers to ensure it’s the most secure file transfer software on the market. Whether you need to transfer large files or send files online, AXEL Go is the best cloud storage solution. If you’re ready to try the most secure file-sharing app for PC and mobile devices, download AXEL Go for free here.

[1] “Small Business Technology Trends: Deloitte Us.” Deloitte United States, May 20, 2020. https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/connected-small-businesses.html

[2] Rist, Oliver. “Small Businesses Are Using AI-Sometimes.” PCMAG. PCMag, December 7, 2021. https://www.pcmag.com/news/small-businesses-are-using-ai-sometimes

[3] “Facebook Ad Revenue 2009-2020.” Statista, February 18, 2022. https://www.statista.com/statistics/271258/facebooks-advertising-revenue-worldwide/

[4] Leonhardt, Megan. “Teens Have Been Losing Interest in Facebook for Years.” Fortune. Fortune, October 26, 2021. https://fortune.com/2021/10/25/facebook-teens-usage-harm-studies/

[5] “10 Small Business Cyber Security Statistics That You Should Know – and How to Improve Them.” Cybersecurity Magazine, May 20, 2021. https://cybersecurity-magazine.com/10-small-business-cyber-security-statistics-that-you-should-know-and-how-to-improve-them/

National Technology Day: How Tech has Changed the Way We Live

What was life like twenty years ago? What technology did we use? How did we get work done in 2002? While twenty years may seem like a relatively short period of time, our everyday lives have drastically changed over the past two decades. We went from flip phones to iPhones, from CDs to music and video streaming, from printed-out MapQuest papers to instant GPS directions. In the past twenty years, modern technology has changed nearly every aspect of our lives. 

Because of the incredible technological advances we’ve seen in the past twenty years, AXEL founded National Technology Day, a holiday celebrated every year on January 6th. On National Technology Day, we encourage everyone to reflect on the advances made in business, culture, and entertainment. From maximizing efficiency at the office to sharing your own media online, technology has changed the way we live and will continue to change our lives in the future. While it’s unclear what the world will look like in twenty years, we do know one thing: Technology will continue to innovate.

With that said, here are a few ways how recent technological advances have radically impacted our everyday lives:

How Tech Changed Public Health

Undoubtedly, one of the greatest technological triumphs in public health in the past twenty years has been the widespread use of messenger RNA (mRNA) vaccines. Most COVID-19 vaccines are mRNA vaccines, and with billions of doses administered in one year, these high-tech vaccines have saved countless lives. But how are mRNA vaccines different from traditional vaccines? With an mRNA vaccine, a weakened pathogen isn’t injected into your body like with traditional vaccines. An mRNA vaccine delivers “coded” mRNA to your immune cells, and using that code, your immune cells can produce proteins that are found on the specific pathogen [1].

The development of mRNA vaccines was made possible by technological advances in the pharmaceutical industry. Although they are relatively new today, mRNA vaccines have been studied and theorized for decades. Finally, modern technology caught up with researchers, and a new soldier in the war on infectious diseases was created.

While vaccines have certainly had a massive impact on the world, they aren’t the only way that technology has changed public health. An obvious example is the rise of fitness and health trackers. Today, about one in five Americans use a fitness tracker and corresponding app [2]. With these trackers, users can track their steps taken, calories burned, steps climbed, blood pressure, sleep quality, and dozens of other metrics. While research on their effectiveness has been mixed, fitness trackers give people fun, convenient ways to check on their health [3].

How Tech Changed Education

If the pandemic taught us one thing, it’s that technology allows us to be connected, even when we can’t be physically present together. This was particularly apparent when schools across the world were closed and classes were taught online. Although there are certainly valid criticisms of e-learning, the fact that instruction was able to continue in the midst of a pandemic highlights just how much technology allowed education to evolve. Now, almost every lecture or assignment can be completed online, ensuring that education can continue even after future pandemics or natural disasters.

While e-learning is certainly new, the advancement of technology has always correlated with expanded access to education [4]. Think about it: 500 years ago, the only educational materials were books, and books were only available to the extremely well-off. However, the technological innovation of the printing press made books far more available for middle and lower-class people. Now, thanks to the Internet, there are millions of educational websites and videos available to all. Today, a student can learn calculus or biology from reliable sources on their own time, for free. While some may criticize technology for “dumbing down” our youth, it’s a simple fact: Technological progress leads to greater access to education.

How Tech Changed Business

Even before the pandemic, technology was radically changing the modern office. One of the biggest changes in the past twenty years has been the way employees share information with each other. Although email existed twenty years ago, it was certainly in its infancy, and when files needed to be shared, physical documents were printed off and delivered. Now, most documents are shared electronically, without the need for paper and ink, helping to save businesses time and money. Outside of file-sharing, even the way workers communicate with each other has greatly changed. Today, software applications like Slack make it easy for employees to communicate without anyone being left out of the loop. Technological advances have made office communication digital and instantaneous, making the necessary transition to remote work during the pandemic relatively simple.

Outside of office communication, technology has allowed businesses to increase efficiency in nearly every department. From resumé software to digital marketing, technology has greatly changed the way businesses operate. Unfortunately, this also means that the businesses that haven’t embraced technology are at risk of going under. After all, if your business doesn’t have a digital presence, such as social media or a simple website, it may as well not exist. 

Technology has fundamentally changed the way work gets done in the United States, and it’s not done changing either. In twenty years, Mark Zuckerberg’s vision of the “Metaverse” may become our everyday office. One thing is known: If it can save money, businesses will continue to test and use innovative modern technology.

How Tech Changed Cybersecurity

Twenty years ago, “cybersecurity” was little more than simply having a password. Unfortunately, as technology has progressed, so have cybercriminals. Today, features like encryption, multi-factor authorization, and artificial intelligence are the norm when it comes to cybersecurity. 

It’s no coincidence that the technological advancement of computers and their related technologies is correlated with the number of cybercriminal attacks [5].

In 2002, cybercriminals mostly utilized phishing attacks to make their money. Cybercriminals used fake emails and pop-ups to trick users into divulging their names, addresses, credit card information, or even Social Security numbers. Thankfully, most of these phishing attacks were easy to identify [5]. However, cybercriminals quickly learned even more efficient methods of making money. Today, ransomware is the main tool that cybercriminal organizations use to wreak havoc around the world. Much more efficient than individual phishing emails, ransomware can shut down an entire business, forcing executives to pay millions in order to get their data back. Put simply, as technology has advanced, so too have cybercriminals. It’s an unfortunate fact, but all hope is not lost.

While cybercriminals are taking advantage of modern technology for a quick buck, more savory organizations are also working to prioritize security. Even AXEL is utilizing modern cybersecurity technology in innovative ways to protect users. One of AXEL’s patents, US11159306B2, describes a token identification system that allows users to perform transactions privately, while making the transaction verification public. This technology prioritizes the digital privacy of users, secures the specific aspects of the transaction, and offers public verification. Patents like this are being presented, approved, and utilized every day, creating a more private, secure Internet. So while cybercriminals may be quick to exploit technological flaws, an army of individuals and businesses are ready to fight for digital security.

About AXEL

Technology will continue to advance, and our lives will become more digitized than ever before. That’s why data security and user privacy remain as important as ever. At AXEL we believe that privacy is a human right, and that your information deserves the best protection. That’s why we created AXEL Go. AXEL Go uses military-grade encryption, blockchain technology and decentralized servers to ensure it’s the best file transfer software on the market. Whether you need cloud video storage or cloud file management, AXEL Go is the secure file hosting solution. If you’re ready to try the best file sharing app for PC and mobile devices, try two free weeks of AXEL Go here.

[1] Dolgin, Elie. “The Tangled History of mRNA Vaccines.” Nature News. Nature Publishing Group, September 14, 2021. https://www.nature.com/articles/d41586-021-02483-w

[2] “19% Of Americans Use Wearable Fitness Trackers and MHealth Apps.” Mercom Capital Group, October 13, 2021. https://mercomcapital.com/90-americans-wearable-mhealth-apps/#:~:text=According%20to%20a%20new%20survey,or%20tablet%20app%20(32%25)

[3] Marks, Adam. “Do Exercise Trackers Make You Healthier?” Ace.edu, February 16, 2021. https://www.ace.edu/blog/post/2021/02/16/do-exercise-trackers-make-you-healthier

[4] “How Has Technology Changed Education?” Purdue University Online.. https://online.purdue.edu/blog/education/how-has-technology-changed-education

[5] Acharjee, Sauvik. “The Evolution of Cybercrime: An Easy Guide (2021).” Jigsaw Academy, February 13, 2021. https://www.jigsawacademy.com/blogs/cyber-security/evolution-of-cybercrime/

The History and Modern Uses of Encryption

Codebreaking has long been a staple of futuristic sci-fi movies. So many times when we go to the movie theater, we’ll see a sunglasses-donned man typing furiously at his computer, trying to break a seemingly unbreakable computer code. And more often than not, the man cracks the code in just a matter of seconds, showing the audience just how astute the man is. However, this stereotypical portrayal of hackers and codebreaking, thankfully, is not grounded in reality.

In the real world, encryption technologies are much more complicated than Hollywood likes to present. No single hacker is ever breaking modern encryption technology by themselves, thanks to its incredible security in the modern-day. But, what exactly is encryption? It’s certainly used as a cybersecurity buzzword, but what about encryption actually keeps your files safe? 

Well, simply put, encryption is a code. A user enters legible information, known as plaintext, and then encryption software encodes the plaintext into ciphertext, an illegible string of characters. It can be a code as simple as A=1, B=2, C=3 and so on, or something as complicated as AXEL Go’s 256-bit encryption. After the translation from plaintext into ciphertext, only authorized members with a “key”, a piece of information that decrypts encoded information, can translate the ciphertext back to readable plaintext. This relatively simple process has revolutionized cybersecurity, allowing an extra, vital layer of protection between someone’s information and unauthorized users.

The History of Encryption

Some may believe that encryption started with the invention of the computer. However, the practice of encoding information has been popular (and necessary) long before the Digital Revolution. Encryption was first used by Ancient Greeks and Egyptians to conceal secret information. In fact, the earliest known example of encryption was found in ancient Mesopotamia, when a scribe used symbols to hide a formula for pottery glaze[1]. Later, this method was used to protect military secrets and strategies, a practice still used today. 

Centuries later, encryption technology became much more advanced. By the beginning of World War II, encrypted communications during war was the norm for all nations. The Axis powers used an Enigma machine, an encryption device that used rotating wheels to scramble plaintext into ciphertext. However, the Allied powers quickly learned how to decrypt these messages through brute force, using computers to try all combinations until the key was discovered[2]. Although computers were just in their infancy during World War II, the successful decryption of the Enigma machine highlighted just how powerful and secure computers can be, especially in the field of encrypted communications.

Following the Allied victory, encryption technology advanced exponentially. Computers gained more and more processing power, making encryption devices, such as the Enigma, artifacts of the past. Now, computers have become so powerful that brute force attacks simply are not feasible. For example, the United States military and AXEL Go use the Advanced Encryption Standard (AES), which contains a 256-bit sized encryption key. While 256 bits may not seem like a lot, this means that there are 2256 possible key combinations, or 1.158 x 1077 combinations. To put this number in perspective, there are only an estimated 7.5 x 1018 grains of sand on Earth[3]. It’s safe to say that modern-day encryption is incredibly secure.

How is Encryption Used Today?

In the earlier days of encryption, cracking encryption keys was difficult, but not impossible. Now, however, cracking modern-day encryption technology is impossible without human error. That’s because it would take the world’s most powerful supercomputer millions of years to go through the number of possible key combinations in AES encryption[4]. Because of this incredible amount of security, encryption isn’t just used by governments any more. Any large company that stores customer data uses encryption as an extra layer of defense against unauthorized cybercriminals. With encryption, even if attackers gain access to a company’s data, they’d need a key to translate the ciphertext into legible plaintext. And as long as the encryption key is stored safely, no outsiders will be able to decrypt that data.

However, it’s important to note that not all encryption is built the same. In fact, there are two broad categories of encryption: Symmetric Key and Public Key. Symmetric Key encryption uses the same key to encrypt and decrypt the data. This simpler method is the most used, as it executes the encryption quickly[5]. Public Key, however, uses a public, shared key for encryption, and a different, private key for decryption. Because of the complex logic required for Public Key encryption, it is not as popular[5].

Unfortunately, some have begun to use the incredible power of encryption for less-than-savory reasons. Cybercriminals typically use encryption during ransomware attacks to encrypt the victim’s files. And because modern-day encryption is so secure, victims typically must either pay the ransom to the cybercriminals in exchange for the decryption key, or simply lose all of their encrypted files forever[6]. Even worse, the targets of these attacks can range from individuals to entire governments. That’s why it’s important to use cybersecurity strategies when handling any amount of shared cloud files. While encryption technology has done so much good in the fields of secure communications and cybersecurity, it has also been taken advantage of by criminals who wish to harm individuals and businesses for a quick buck.

Why Encryption Matters

From its humble beginnings in Ancient Mesopotamia to its complex usage today, encryption has been a useful tool for centuries because of one simple philosophy: Not everything should be public. Whether you’re handling your government’s top-secret documents or your grandmother’s top-secret pumpkin pie recipe, encryption is the best way to ensure secure communications. 

AXEL believes that privacy is a human right, and that your information ought to be protected. Put simply, we believe that you should control your data and who gets access to it. That’s why we created AXEL Go. AXEL Go uses AES encryption, blockchain technology and decentralized servers to ensure it’s the best file transfer software on the market. Whether you need cloud video storage or cloud file management, AXEL Go is the secure file hosting solution. In today’s Digital Age, secure file sharing is a necessity for businesses and individuals. If you’re ready to try the best file sharing app for PC and mobile devices, get two free weeks of AXEL Go here.

[1] “History of Cryptography.” Binance Academy. Binance Academy, August 24, 2021. https://academy.binance.com/en/articles/history-of-cryptography

[2] “Colossus.” The National Museum of Computing. Accessed November 23, 2021. https://www.tnmoc.org/colossus

[3] Dotau, Sean. “All You Need to Know about 2^256.” Talk Crypto Blog, April 8, 2019. http://www.talkcrypto.org/blog/2019/04/08/all-you-need-to-know-about-2256/

[4] Nohe, Patrick. “What Is 256-Bit Encryption? How Long Would It Take to Crack?” Hashed Out by The SSL Store, June 11, 2021. https://www.thesslstore.com/blog/what-is-256-bit-encryption/

[5] “Exploring the Differences between Symmetric and Asymmetric Encryption: Cyware Hacker News.” Cyware Labs. Cyware, November 30, 2019. https://cyware.com/news/exploring-the-differences-between-symmetric-and-asymmetric-encryption-8de86e8a

[6] Johansen, Alison Grace. “What Is Encryption and How Does It Protect Your Data?” Norton, July 24, 2020.                   https://us.norton.com/internetsecurity-privacy-what-is-encryption.html

Self-Driving Cars are Here. Are Businesses, Consumers, and Lawyers Ready?

The introduction of the automobile changed not only American transportation, but American culture as well. While automobiles had existed since the late 1800s, they were typically very expensive and unreliable. However, in 1908, Ford released the Model T, an automobile made for the middle class. Sold for a measly USD $850 (a less measly USD $23,000 in today’s dollars), the Model T rapidly gained popularity in the United States [1]. Ultimately, the introduction of affordable mass-market automobiles led to the car-centric transportation system the United States has today. For over a century, this system has persisted, with wide interstate highways and large parking lots dominating American cityscapes.

But even after a century of automobile innovation, relatively little has changed about the fundamentals of driving. At least one passenger must control the car at all times, and if they lose control, even for a split-second, there could be disastrous consequences. Now, in 2021, those fundamentals are beginning to change. With massive tech companies like Uber and Amazon investing heavily in this emerging technology [2], it’s fair to wonder: How soon will self-driving cars become the norm? And how will this eventual change affect tech, law, and culture?

History of Autonomous Vehicles

One of the first autonomous vehicles came just a few years after the popularization of the automobile. However, this car was far from a technological masterpiece, closer to a life-size RC car than an automotive revelation. In 1925, electrical engineer Francis Houdina paraded a driverless sedan with a massive antenna down the streets of New York City. He controlled the car via remote control in a trailing vehicle. Ironically, the car crashed into another automobile full of journalists during the parade [3]. Despite the embarrassing end to the initial showcase, radio-controlled cars became tourist attractions for the next decade. Spectators were amazed by driverless cars, and automobile companies noticed. In 1935, Chevrolet even advertised the benefits of self-driving cars in an automobile safety video [4]. Even when mass-market automobiles were just beginning to flourish, a future filled with autonomous vehicles was dreamt by consumers and automakers alike. However, while automobile companies continued research and development into self-driving cars, it amounted to little else but prototypes and tourist gimmicks.

Beginning in the early 2010s, these prototypes and gimmicks began to have legitimate functionality. Cars manufacturers began to include features that were previously limited to autonomous vehicle prototypes. For example, in 2013, Mercedes-Benz released a luxury car featuring automatic braking, adaptive cruise control and parking assistance [5]. While this tech was exclusive to high-end cars years ago, features like parking assistance and automatic braking are regularly included in more affordable cars today. However, the biggest step toward a future with self-driving cars was made by Tesla. The electric-vehicle company introduced its “autopilot” software in 2015, allowing drivers to take their hands off the wheel while driving [6]. While Tesla’s autopilot feature isn’t fully autonomous, it is one of the first auto manufacturers to produce a mass-market vehicle with significant autonomous capabilities.

Why Autonomous Could be the Future

First and foremost, auto manufacturers are embracing self-driving cars because of their safety. Put simply, humans are not better drivers than robots. Self-driving cars would be able to make split-second decisions quicker than humans. Additionally, an autonomous vehicle future could wipe out incapacitated driving, which makes up 10% of all car crashes [7]. Altogether, one study states that a future with fully autonomous vehicles could cut traffic accidents by at least 34% [7]. While 34% fewer crashes may not seem like a massive decrease, it could have life-saving effects. There were an estimated 36,120 car crash fatalities in 2019 in the United States [8]. If 34% of those crashes were averted by autonomous vehicles, it could save over 12,000 lives each year.

Finally, consumers are drawn to autonomous vehicles because of their convenience. Self-driving cars could put an end to the stresses and anxieties of driving. After all, driving has always required the driver’s complete attention; to the point where eating while driving is heavily discouraged, and texting while driving is illegal in most states. Driving requires full, undivided attention. And for heavy-traffic areas or long road trips, this can be inconvenient for drivers. A future where drivers can send emails, talk to passengers or even nap is incredibly appealing to most drivers. While fully autonomous vehicles are still a long way away, it’s clear why consumers are interested in self-driving cars as well.

Why Autonomous Cars Could Flounder

One of the biggest obstacles facing automakers isn’t one of technological capability, but legal culpability. Right now, in almost every car crash, one of the affected drivers is at fault. Most importantly, the at-fault driver is often on the hook for financial penalties. But if all vehicles are autonomous, and there’s a crash, who is responsible? Because we are nowhere near this level of automation yet, we simply don’t know what the law will be in the era of self-driving cars. Could auto corporations be found at fault? If they are, why would companies continue to make autonomous vehicles if each one could mire the company in a lawsuit? Simply put, there are massive legal questions regarding autonomous vehicles that we don’t know the answer to, and won’t know until self-driving cars are much more integrated into society.

Finally, concern among consumers regarding privacy could cause the future of self-driving cars to sputter. Autonomous vehicles could become yet another device that collects and sells your personal data to advertisers. Even worse, these self-driving cars would have access to loads of unique data points, including travel histories and voice recordings. And because self-driving cars require software updates for new roads, even cars could become subject to ransomware attacks and other cybercrime. While autonomous vehicles can offer unparalleled convenience for their users, they can also force new, invasive forms of surveillance.

Stay Safe with AXEL Go

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[1] History.com Editors. “Model T.” History.com. A&E Television Networks, April 26, 2010. https://www.history.com/topics/inventions/model-t

[2] Palmer, Annie. “Amazon Zoox Unveils Self-Driving Robotaxi.” CNBC. CNBC, December 14, 2020. https://www.cnbc.com/2020/12/14/amazons-self-driving-company-zoox-unveils-autonomous-robotaxi.html

[3] Engelking, Carl. “The ‘Driverless’ Car Era Began More than 90 Years Ago.” Discover Magazine. Discover Magazine, May 17, 2019. https://www.discovermagazine.com/technology/the-driverless-car-era-began-more-than-90-years-ago

[4] Chevrolet Presents: The Safest Place. YouTube. YouTube, 2013. https://www.youtube.com/watch?v=cilh7br-P80

[5] Ingraham, Nathan. “Mercedes-Benz Shows off Self-Driving Car Technology in Its New $100,000 S-Class.” The Verge. The Verge, May 18, 2013. https://www.theverge.com/2013/5/18/4341656/mercedes-benz-shows-off-self-driving-car-technology

[6] Golson, Jordan. “Volvo Autonomous Car Engineer Calls Tesla’s Autopilot a ‘Wannabe’.” The Verge. The Verge, April 27, 2016. https://www.theverge.com/2016/4/27/11518826/volvo-tesla-autopilot-autonomous-self-driving-car

[7] Baldwin, Roberto. “IIHS Study: Autonomous Cars Won’t Avoid Majority of Vehicle Crashes.” Car and Driver. Car and Driver, November 10, 2020. https://www.caranddriver.com/news/a32783046/iihs-autonomous-cars-not-as-safe-study/

[8] Media, NHTSA. “Early Estimates of 2019 Motor Vehicle Traffic Data Show Reduced Fatalities for Third Consecutive Year.” NHTSA. NHTSA, May 5, 2020. https://www.nhtsa.gov/press-releases/early-estimates-2019-motor-vehicle-traffic-data-show-reduced-fatalities-third

Is Virtual Reality the Future? Facebook Thinks So.

Facebook is now Meta. Well, kind of. Last month, Facebook changed its parent company’s name to Meta, a nod to the company’s growing focus on the “metaverse.” Now, this doesn’t mean you’ll be liking vacation photos on meta.com any time soon. The company that owns Facebook is now Meta, not the social network itself. But why did Facebook change its name? First and foremost, it signals a shift away from social media, toward a more unique (and less controversial) form of technology: Virtual reality. 

Although virtual reality has existed in some form for decades, the technology is now becoming advanced enough to offer legitimately useful features to consumers and businesses. For example, Meta showed off its VR prototype during its name-change announcement video. The company showed off a virtual meeting room filled with cartoon avatars. The goal, Meta states, is to create a virtual meeting place that is nearly indistinguishable from a real meeting place. With more people working from home than ever before, this appears to be a useful goal. After all, Zoom meetings simply don’t have the same amount of interactivity and socialization as in-person meetings. VR could very well become the future of work. However, the widespread adoption of VR technology is still a long way away.

The History of Virtual Reality

The origin, and even the definition, of virtual reality is disputed [1]. After all, modern VR headsets are what the public thinks of when “virtual reality” is mentioned, but technology that advanced simply didn’t exist just a few decades ago. However, virtual reality experiences have still existed for decades. One of the first items that could be considered a virtual reality product is the View-Master, a goggles-like device that showed stereoscopic photographs. When utilized correctly, the user’s entire field of vision was dominated by the three-dimensional image. Although primitive, the View-Master may have been the first virtual reality device to appeal to the general consumer. This product ultimately highlighted just how immersive future virtual reality technology could be.

Beginning in the 1960s, researchers began to realize the potential of this futuristic technology. Specifically, they began to utilize virtual reality for military and flight simulations [2]. This allowed soldiers and pilots to train under realistic circumstances. Throughout the 1970s and 1980s, virtual reality was mostly used as a training tool for professionals, as the technology was far too expensive for mass-market appeal. 

However, beginning in the 1990s, VR technology became advanced (and inexpensive) enough for companies to begin crafting virtual reality experiences for the general consumer. Ever since then, virtual reality has become intertwined with the gaming industry. In the early 1990s, video game giants Nintendo and Sega began creating virtual reality consoles, with marketing that promised to transport players to an immersive, realistic world [3]. The hype of virtual reality was at an all-time high. However, this optimism soon began to dwindle. In 1995, Nintendo released the Virtual Boy, a virtual reality video game console [2]. However, soon after its release, consumers were quick to point out the major drawbacks of virtual reality. The console itself was uncomfortable and dizzying, and only showed games in black and red [4]. For most consumers, this virtual reality product simply wasn’t realistic enough, and the console flopped.

Modern Uses of Virtual Reality

After the commercial failure of the Virtual Boy and other early VR headsets, the technology was mostly relegated to professional use. However, with the recent rise of newer, more realistic and more comfortable VR headsets, it may finally be time for virtual reality to enter the mainstream. 

While the VR market has undeniably grown, consumers still mostly see virtual reality as a cool gimmick, rather than a necessity. Today, most of VR’s use is for gaming, and while the industry has found a niche group of enthusiasts, just 34 million total headsets have been sold in the last five years [5]. Additionally, while the cost of virtual reality technology has dropped, headsets still aren’t affordable for all. For example, Oculus, a VR headset company owned by Meta, prices its cheapest headset at $299. While the technology has evolved and prices have dropped, committing to virtual reality is simply too much of a financial commitment for many.

The Future of VR

With Meta turning its focus to virtual reality, VR is certainly here to stay. But how will VR be utilized in the future? Will it become a business necessity, like Meta seems to think? Or could it continue to grow as a gaming product? Finally, can VR finally overcome its gimmick label? Simply put, there are a lot of questions about the future of virtual reality that we simply don’t know. However, a major company like Meta shifting its focus to virtual reality presents an opportunity to the industry that it has never had before. Meta’s massive, public commitment to virtual reality could usher in the widespread adoption of this emerging technology.

However, public acceptance of VR isn’t the only potential downfall to the industry. A common concern regarding virtual reality is the technology’s privacy and security. Modern VR headsets are filled with sensors, cameras, and microphones. Of course, headsets need this technology to function, but the data collected through this technology needs to be guarded securely. Put simply, virtual reality collects unique user information. With this information, advertisers can learn even more about you to sell their products. Even worse, there are no regulations for data collected through VR, further putting user privacy in the backseat [6]. So while virtual reality may offer new opportunities to connect and play, it also gives advertisers a new way to collect even more information on users.

Keep Your Data Safe with AXEL Go

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[1] Schnipper, Matthew. “The Rise and Fall and Rise of Virtual Reality.” The Verge. https://www.theverge.com/a/virtual-reality/intro.

[2] “History of Virtual Reality.” Virtual Reality Society, January 2, 2020. https://www.vrs.org.uk/virtual-reality/history.html.

[3] Karpf, David. “Virtual Reality Is the Rich White Kid of Technology.” Wired. Conde Nast, July 27, 2021. https://www.wired.com/story/virtual-reality-rich-white-kid-of-technology/.

[4] Greenbaum, Aaron. “Here’s Why the Virtual Boy Was a Complete Failure.” Looper.com. Looper, August 4, 2020. https://www.looper.com/233207/heres-why-the-virtual-boy-was-a-complete-failure/.

[5] Alsop, Thomas. “VR Headset Unit Sales Worldwide 2024.” Statista, July 19, 2021. https://www.statista.com/statistics/677096/vr-headsets-worldwide/.

[6] Maslin, Jared. “Concerns with Privacy in Virtual Reality.” Data Science W231 Behind the Data Humans and Values, March 2, 2021. https://blogs.ischool.berkeley.edu/w231/2021/03/02/concerns-with-privacy-in-virtual-reality/.